Google Ads price history
No price changes logged since we started tracking on October 3, 2026. Changes we find are added here and on Price Watch.
Cheaper or similar alternatives to Google Ads
Google Search ConsoleFreeWatch your Google rankings, see which queries bring clicks, submit sitemaps, and get alerts when something bre…
Google Business ProfileFreeShow up on Google Maps and local search with photos, hours, reviews, and posts — the single highest-impact fre…
SemrushFree / $117.33/month (billed yearly)Boost website traffic with AI-powered SEO and marketing tools, offering insights for keyword research and comp…
AhrefsFree / Starter $29/month / Lite $129/monthAnalyze backlinks, keywords, and competitors with the industry's most trusted link index and SEO toolset.
Meta Business SuiteFree tool (pay ad spend)Manage Facebook and Instagram pages, posts, messages, and ads from one free dashboard — including the full Met…
Surfer SEO$89/monthImprove content quality for SERP rankings.
SEO & Search Ads: entry prices compared
| Tool | Cheapest paid plan | Checked |
|---|---|---|
| Google Ads | Free tool (pay ad spend) | — |
| Ahrefs | Free / Starter $29/month / Lite $129/month | Oct 3, 2026 |
| Semrush | Free / $117.33/month (billed yearly) | Oct 3, 2026 |
| Google Business Profile | Free | — |
| Google Search Console | Free | — |
| Meta Business Suite | Free tool (pay ad spend) | — |
| PageSpeed Insights | Free | — |
| Surfer SEO | $89/month | — |
| Bing Webmaster Tools | Free | — |
| Clearscope | $189/month | — |
| GTmetrix | Free plan | — |
See every tool in SEO & Search Ads.
Questions about Google Ads pricing
How much does Google Ads cost?
Our listing shows Free tool (pay ad spend) for Google Ads, but we haven't re-checked it on the vendor's own pricing page yet. Confirm the current price on ads.google.com.
Does Google Ads have a free plan?
Yes. Google Ads lists a free plan or free tier; free plans usually have usage or feature limits, so check whether its limits fit how you work.
Prices are the cheapest paid plan we list, in USD. We check prices on each vendor’s own pricing page and log changes on Price Watch. Some links are affiliate links (disclosure); that never changes a listed price.