Google Business Profile price history
No price changes logged since we started tracking on October 3, 2026. Changes we find are added here and on Price Watch.
Cheaper or similar alternatives to Google Business Profile
Google Search ConsoleFreeWatch your Google rankings, see which queries bring clicks, submit sitemaps, and get alerts when something bre…
Google AdsFree tool (pay ad spend)Reach customers the moment they search for what you sell — the platform is free to use (you pay only your ad b…
SemrushFree / $117.33/month (billed yearly)Boost website traffic with AI-powered SEO and marketing tools, offering insights for keyword research and comp…
AhrefsFree / Starter $29/month / Lite $129/monthAnalyze backlinks, keywords, and competitors with the industry's most trusted link index and SEO toolset.
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Surfer SEO$89/monthImprove content quality for SERP rankings.
SEO & Search Ads: entry prices compared
| Tool | Cheapest paid plan | Checked |
|---|---|---|
| Google Business Profile | Free | — |
| Ahrefs | Free / Starter $29/month / Lite $129/month | Oct 3, 2026 |
| Semrush | Free / $117.33/month (billed yearly) | Oct 3, 2026 |
| Google Ads | Free tool (pay ad spend) | — |
| Google Search Console | Free | — |
| Meta Business Suite | Free tool (pay ad spend) | — |
| PageSpeed Insights | Free | — |
| Surfer SEO | $89/month | — |
| Bing Webmaster Tools | Free | — |
| Clearscope | $189/month | — |
| GTmetrix | Free plan | — |
See every tool in SEO & Search Ads.
Questions about Google Business Profile pricing
How much does Google Business Profile cost?
Our listing shows Free for Google Business Profile, but we haven't re-checked it on the vendor's own pricing page yet. Confirm the current price on business.google.com.
Does Google Business Profile have a free plan?
Yes. Google Business Profile lists a free plan or free tier; free plans usually have usage or feature limits, so check whether its limits fit how you work.
Prices are the cheapest paid plan we list, in USD. We check prices on each vendor’s own pricing page and log changes on Price Watch. Some links are affiliate links (disclosure); that never changes a listed price.