Google Analytics 4 price history
No price changes logged since we started tracking on October 3, 2026. Changes we find are added here and on Price Watch.
Cheaper or similar alternatives to Google Analytics 4
Google TrendsFreeSee what the world is searching for — compare topics, spot seasonal demand, and validate business ideas with f…
Microsoft ClarityFreeWatch real session recordings and heatmaps of how visitors actually use your site — completely free, unlimited…
Google Tag ManagerFreeAdd and update analytics, ads, and tracking pixels without touching your site's code — one container tag manag…
Looker StudioFreeTurn GA4, Search Console, and Ads data into beautiful shareable dashboards — Google's free BI tool for busines…
HotjarFree / Growth from ~$49/moUnderstand exactly where visitors click, scroll, and drop off on your website with heatmaps, session recording…
Browse AI$19/monthAutomate web scraping and data extraction for market research and competitor analysis.
Analytics & Data: entry prices compared
| Tool | Cheapest paid plan | Checked |
|---|---|---|
| Google Analytics 4 | Free | — |
| Mixpanel | Free / Growth usage-based | Oct 4, 2026 |
| Plausible Analytics | Starter $9/month | Oct 4, 2026 |
| Google Tag Manager | Free | — |
| Google Trends | Free | — |
| Hotjar | Free / Growth from ~$49/mo | — |
| Looker Studio | Free | — |
| Microsoft Clarity | Free | — |
| Browse AI | $19/month | — |
| Hotjar (now Contentsquare) | See official site | — |
See every tool in Analytics & Data.
Questions about Google Analytics 4 pricing
How much does Google Analytics 4 cost?
Our listing shows Free for Google Analytics 4, but we haven't re-checked it on the vendor's own pricing page yet. Confirm the current price on analytics.google.com.
Does Google Analytics 4 have a free plan?
Yes. Google Analytics 4 lists a free plan or free tier; free plans usually have usage or feature limits, so check whether its limits fit how you work.
Prices are the cheapest paid plan we list, in USD. We check prices on each vendor’s own pricing page and log changes on Price Watch. Some links are affiliate links (disclosure); that never changes a listed price.