Google Tag Manager price history
No price changes logged since we started tracking on October 3, 2026. Changes we find are added here and on Price Watch.
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Analytics & Data: entry prices compared
| Tool | Cheapest paid plan | Checked |
|---|---|---|
| Google Tag Manager | Free | — |
| Mixpanel | Free / Growth usage-based | Oct 4, 2026 |
| Plausible Analytics | Starter $9/month | Oct 4, 2026 |
| Google Analytics 4 | Free | — |
| Google Trends | Free | — |
| Hotjar | Free / Growth from ~$49/mo | — |
| Looker Studio | Free | — |
| Microsoft Clarity | Free | — |
| Browse AI | $19/month | — |
| Hotjar (now Contentsquare) | See official site | — |
See every tool in Analytics & Data.
Questions about Google Tag Manager pricing
How much does Google Tag Manager cost?
Our listing shows Free for Google Tag Manager, but we haven't re-checked it on the vendor's own pricing page yet. Confirm the current price on tagmanager.google.com.
Does Google Tag Manager have a free plan?
Yes. Google Tag Manager lists a free plan or free tier; free plans usually have usage or feature limits, so check whether its limits fit how you work.
Prices are the cheapest paid plan we list, in USD. We check prices on each vendor’s own pricing page and log changes on Price Watch. Some links are affiliate links (disclosure); that never changes a listed price.