Klaviyo Pricing 2026: Plans, Free Plan & Cheaper Alternatives

Cheapest paid plan

Free up to 250 profiles / Email from ~$20/mo

✓ Free planFlat price✉️ Email

Not yet re-checked by us — confirm on klaviyo.com.

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What Klaviyo costs for your team

Price per month $

$20/month · $240/year

Based on the listed entry price. Higher plans, add-ons and taxes cost extra.

Klaviyo price history

No price changes logged since we started tracking on October 3, 2026. Changes we find are added here and on Price Watch.

Cheaper or similar alternatives to Klaviyo

MailerLiteFree (up to 1,000 subs) / Growing Business ~$9/moAffordable, beginner-friendly email marketing with a generous free plan — the best value option for small busi… Brevo$9/monthRun email, SMS, and a built-in CRM on one affordable platform — priced by emails sent, not contacts stored. Kit$9/monthGrow and monetize an audience with creator-first email automation, paid newsletters, and landing pages (former… Moosend~$9/month (500 subs)Send targeted email campaigns and automations at an affordable price — with a drag-and-drop editor, landing pa… OptinMonsterBasic $9/month (billed yearly)Lead generation software offering popups, exit-intent campaigns and page targeting to grow email lists and cut… EmailOctopusFree / Pro $9/month (billed yearly)Email newsletter and campaign tool with a free tier for small lists.

Email Marketing: entry prices compared

Tool	Cheapest paid plan	Checked
Klaviyo	Free up to 250 profiles / Email from ~$20/mo	—
Mailchimp	Free / Essentials $13/month	Oct 3, 2026
ActiveCampaign	$15/month (billed yearly)	Oct 3, 2026
Klaviyo	Free / $20/month	Oct 3, 2026
EmailOctopus	Free / Pro $9/month (billed yearly)	Oct 6, 2026
Mailjet	Free / Starter $9/month	Oct 6, 2026
Omnisend	Free / Standard $16/month	Oct 4, 2026
OptinMonster	Basic $9/month (billed yearly)	Oct 4, 2026
Postmark	Free / Basic $15/month	Oct 6, 2026
Privy	Pop-ups & Displays $24/month	Oct 4, 2026
Beehiiv	$39/month	—

See every tool in Email Marketing.

Questions about Klaviyo pricing

How much does Klaviyo cost?

Our listing shows Free up to 250 profiles / Email from ~$20/mo for Klaviyo, but we haven't re-checked it on the vendor's own pricing page yet. Confirm the current price on klaviyo.com.

Does Klaviyo have a free plan?

Yes. Klaviyo lists a free plan or free tier; free plans usually have usage or feature limits, so check whether its limits fit how you work.

Prices are the cheapest paid plan we list, in USD. We check prices on each vendor’s own pricing page and log changes on Price Watch. Some links are affiliate links (disclosure); that never changes a listed price.